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TV Services: Changing the Channel Package

Report Code : par0008
Published Date : 07 March, 2017 | No of Pages: 54

  • Report Description
  • Table of Contents
  • Tables And Figures
  • Related Reports
Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, and aggressive competition. As a result, many are exploring opportunities for skinny bundles, a la carte offerings, or other options. This report examines global and regional trends in video service packaging and consumer preferences related to these changes.

TV Services: Changing the Channel Package
Table of Contents:

1.0. Report Summary
1.1. Purpose of Report
1.2. Scope of Report
1.3. Research Approach/Sources

2.0. Changing Demand for Live, Linear TV
2.1. Cord-Cutting, Cord-Shaving, and the Adoption of Pay TV
2.1.1. Cord-Cutters and the Return to Pay TV

3.0. Re-thinking the Channel Package
3.1. The Emergence of Skinny Bundles
3.1.1. Licensing and Skinny Bundles
3.1.2. Skinny Bundle Case Study: The Evolution of Sling TV
3.2. Skinny Bundle Impact on Pay-TV Revenues / KPIs
3.3. Industry Trends in Channel Packages and Bundling
3.3.1. OTT / pay-TV Bundling and Partnerships
3.3.2. Ultimate Consumer Choice: A la carte pay-TV offerings
3.4. Carriage Fee Conflicts and Network Blackouts

4.0. Market Forecast
4.1. Forecast Methodology & Assumptions
4.2. Forecast of Pay-TV Subscribers (2015 – 2021)

5.0. Implications & Recommendations

6.0. Appendix
6.1. Glossary
6.2. Index
6.3. Image Sources
List of Figures:

  • U.S. Pay-TV Service Penetration (2011 - 2016)
  • Number of Pay-TV Subscribers for Leading U.S. Pay-TV Providers (2014-2016)
  • Cord Nevers by Age (2014-2016)
  • Cord-Shavers, Cord-Cutters, & Cord-Nevers (2014 – 2016)
  • Recent Change to Pay-TV Service (2015 – 2016)
  • Changes to Pay-TV Service by Provider (2015 – 2016)
  • Reasons Consumers Re-subscribed to Pay TV
  • Channel Preferences by Skinny Bundle Target Segments
  • Comparison of Skinny Bundle Size and Pricing (Feb 2017)
  • Average Expenditure on TV Services (2012 – 2016)
  • Skinny Bundle Revenue Scenario – Incremental Subscribers
  • Skinny Bundle Revenue Scenario – Full Cannibalization
  • Offset Analysis: Skinny Bundle vs. Cannibalized Subscribers
  • Skinny Bundle Revenue Scenario – The Value of Add-on Packs
  • Pay TV and OTT Service Subscriptions
  • A la carte and skinny bundle options among Canadian operators
  • Consumer Uptake of Operator Skinny Bundles and a la carte Channels in Canada
  • Recent Carriage Fee Conflicts
  • YES Network Carriage Fee Battle Ad Campaign
  • TV Services Forecast Methodology
  • Number of TV Households by Region (2015 – 2021)
  • Global Forecast: Number of Pay-TV Households by Type (2015 - 2021)
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