Report Overview
Smart beacons are small, wireless devices that use Bluetooth Low Energy (BLE) technology to transmit signals to nearby smartphones or other devices. These signals can trigger location-based actions, such as sending notifications, providing information, or enabling contactless payments. Smart beacons have gained popularity across various industries, including retail, hospitality, healthcare, and transportation, due to their ability to enhance customer experiences, improve operational efficiency, and enable proximity marketing.
The current market size for smart beacons in 2023 is estimated at approximately USD 190 million. The market is projected to grow at a Compound Annual Growth Rate (CAGR) of 22.75% from 2024 to 2032, reaching a value of USD 760 million by the end of the forecast period. This growth can be attributed to several key drivers and market forces.
One of the primary growth drivers for smart beacons is the increasing demand for location-based marketing and personalized customer experiences. Businesses are leveraging smart beacons to deliver targeted messages, promotions, and recommendations to consumers based on their real-time location and preferences. This targeted approach not only enhances customer engagement but also drives sales and brand loyalty.
Another significant driver is the growing adoption of Internet of Things (IoT) technology across industries. Smart beacons play a crucial role in IoT ecosystems by enabling seamless connectivity and data exchange between physical and digital environments. As more organizations invest in IoT solutions to optimize operations and deliver innovative services, the demand for smart beacons is expected to rise.
Furthermore, the rising trend of contactless interactions and the need for social distancing measures in the post-pandemic world have accelerated the deployment of smart beacons in various settings. From enabling touchless payments in retail stores to facilitating virtual queuing in healthcare facilities, smart beacons offer a safe and convenient way to engage with customers while minimizing physical contact.
In terms of regional market distribution, North America currently leads the smart beacon market, driven by early adoption in retail, hospitality, and transportation sectors. The region's dominance can be attributed to factors such as robust infrastructure, high smartphone penetration, and a tech-savvy consumer base. Europe and Asia-Pacific are also significant markets for smart beacons, with rapid urbanization, digital transformation initiatives, and increasing investments in smart city projects fueling market growth in these regions.
Despite the promising outlook, the smart beacon market faces several challenges. One key challenge is the concern over data privacy and security, as the collection of location-based data raises privacy issues and regulatory compliance requirements. Ensuring transparent data practices and implementing robust security measures will be crucial for building trust among consumers and businesses using smart beacon technology.
In conclusion, the smart beacon market is poised for substantial growth driven by the demand for personalized marketing, IoT integration, and contactless solutions. Businesses that leverage smart beacons to enhance customer engagement and operational efficiency stand to benefit from this evolving technology landscape. To capitalize on the market opportunities, companies should focus on addressing data privacy concerns, enhancing security measures, and exploring innovative use cases across different industries.
This report provides a deep insight into the global Smart Beacon market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Smart Beacon Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Smart Beacon market in any manner.
Global Smart Beacon Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Estimote
Aruba
Kontakt.Io
Cisco
Bluvision
Onyx Beacon
Leantegra
Gimbal
Accent Systems
Swirl Networks
Sensoro
Jaalee Technology
Beaconinside
Blesh
Blueup
Market Segmentation (by Type)
Bluetooth Low Energy (BLE)
Hybrid
Market Segmentation (by Application)
Retail
Public Gatherings & Spaces
Hospitality
Transportation & Logistics
Sports
Aviation
Healthcare
Others
Geographic Segmentation
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Smart Beacon Market
• Overview of the regional outlook of the Smart Beacon Market:
Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Smart Beacon Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Smart Beacon
1.2 Key Market Segments
1.2.1 Smart Beacon Segment by Type
1.2.2 Smart Beacon Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Smart Beacon Market Overview
2.1 Global Market Overview
2.1.1 Global Smart Beacon Market Size (M USD) Estimates and Forecasts (2019-2032)
2.1.2 Global Smart Beacon Sales Estimates and Forecasts (2019-2032)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
2.4 Macroeconomic Analysis
3 Smart Beacon Market Competitive Landscape
3.1 Global Smart Beacon Sales by Manufacturers (2019-2024)
3.2 Global Smart Beacon Revenue Market Share by Manufacturers (2019-2024)
3.3 Smart Beacon Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.4 Global Smart Beacon Average Price by Manufacturers (2019-2024)
3.5 Manufacturers Smart Beacon Sales Sites, Area Served, Product Type
3.6 Smart Beacon Market Competitive Situation and Trends
3.6.1 Smart Beacon Market Concentration Rate
3.6.2 Global 5 and 10 Largest Smart Beacon Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 Smart Beacon Industry Chain Analysis
4.1 Smart Beacon Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Smart Beacon Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 New Product Developments
5.5.2 Mergers & Acquisitions
5.5.3 Expansions
5.5.4 Collaboration/Supply Contracts
5.6 Industry Policies
6 Smart Beacon Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Smart Beacon Sales Market Share by Type (2019-2024)
6.3 Global Smart Beacon Market Size Market Share by Type (2019-2024)
6.4 Global Smart Beacon Price by Type (2019-2024)
7 Smart Beacon Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Smart Beacon Market Sales by Application (2019-2024)
7.3 Global Smart Beacon Market Size (M USD) by Application (2019-2024)
7.4 Global Smart Beacon Sales Growth Rate by Application (2019-2024)
8 Smart Beacon Market Sales by Region
8.1 Global Smart Beacon Sales by Region
8.1.1 Global Smart Beacon Sales by Region
8.1.2 Global Smart Beacon Sales Market Share by Region
8.2 Global Smart Beacon Market Size by Region
8.2.1 Global Smart Beacon Market Size by Region
8.2.2 Global Smart Beacon Market Size Market Share by Region
8.3 North America
8.3.1 North America Smart Beacon Sales by Country
8.3.2 North America Smart Beacon Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Smart Beacon Sales by Country
8.4.2 Europe Smart Beacon Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Russia Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Smart Beacon Sales by Region
8.5.2 China
8.5.3 Japan
8.5.4 South Korea
8.5.5 India
8.5.6 Southeast Asia
8.6 Asia Pacific
8.6.1 Asia Pacific Smart Beacon Market Size by Region
8.6.2 Asia Pacific Smart Beacon Market Size by Region
8.6.3 China
8.6.4 Japan
8.6.5 South Korea
8.6.6 India
8.6.7 Southeast Asia
8.7 South America
8.7.1 South America Smart Beacon Sales by Country
8.7.2 South America Smart Beacon Market Size by Country
8.7.3 Brazil
8.7.4 Argentina
8.7.5 Columbia
8.8 Middle East and Africa
8.8.1 Middle East and Africa Smart Beacon Sales by Region
8.8.2 Middle East and Africa Smart Beacon Market Size by Region
8.8.3 Saudi Arabia
8.8.4 UAE
8.8.5 Egypt
8.8.6 Nigeria
8.8.7 South Africa
9 Smart Beacon Market Production by Region
9.1 Global Production of Smart Beacon by Region (2019-2024)
9.2 Global Smart Beacon Revenue Market Share by Region (2019-2024)
9.3 Global Smart Beacon Production, Revenue, Price and Gross Margin (2019-2024)
9.4 North America Smart Beacon Production
9.4.1 North America Smart Beacon Production Growth Rate (2019-2024)
9.4.2 North America Smart Beacon Production, Revenue, Price and Gross Margin (2019-2024)
9.5 Europe Smart Beacon Production
9.5.1 Europe Smart Beacon Production Growth Rate (2019-2024)
9.5.2 Europe Smart Beacon Production, Revenue, Price and Gross Margin (2019-2024)
9.6 Japan Smart Beacon Production (2019-2024)
9.6.1 Japan Smart Beacon Production Growth Rate (2019-2024)
9.6.2 Japan Smart Beacon Production, Revenue, Price and Gross Margin (2019-2024)
9.7 China Smart Beacon Production (2019-2024)
9.7.1 China Smart Beacon Production Growth Rate (2019-2024)
9.7.2 China Smart Beacon Production, Revenue, Price and Gross Margin (2019-2024)
10 Key Companies Profile
10.1 Estimote
10.1.1 Estimote Smart Beacon Basic Information
10.1.2 Estimote Smart Beacon Product Overview
10.1.3 Estimote Smart Beacon Product Market Performance
10.1.4 Estimote Business Overview
10.1.5 Estimote Smart Beacon SWOT Analysis
10.1.6 Estimote Recent Developments
10.2 Aruba
10.2.1 Aruba Smart Beacon Basic Information
10.2.2 Aruba Smart Beacon Product Overview
10.2.3 Aruba Smart Beacon Product Market Performance
10.2.4 Aruba Business Overview
10.2.5 Aruba Smart Beacon SWOT Analysis
10.2.6 Aruba Recent Developments
10.3 Kontakt.Io
10.3.1 Kontakt.Io Smart Beacon Basic Information
10.3.2 Kontakt.Io Smart Beacon Product Overview
10.3.3 Kontakt.Io Smart Beacon Product Market Performance
10.3.4 Kontakt.Io Smart Beacon SWOT Analysis
10.3.5 Kontakt.Io Business Overview
10.3.6 Kontakt.Io Recent Developments
10.4 Cisco
10.4.1 Cisco Smart Beacon Basic Information
10.4.2 Cisco Smart Beacon Product Overview
10.4.3 Cisco Smart Beacon Product Market Performance
10.4.4 Cisco Business Overview
10.4.5 Cisco Recent Developments
10.5 Bluvision
10.5.1 Bluvision Smart Beacon Basic Information
10.5.2 Bluvision Smart Beacon Product Overview
10.5.3 Bluvision Smart Beacon Product Market Performance
10.5.4 Bluvision Business Overview
10.5.5 Bluvision Recent Developments
10.6 Onyx Beacon
10.6.1 Onyx Beacon Smart Beacon Basic Information
10.6.2 Onyx Beacon Smart Beacon Product Overview
10.6.3 Onyx Beacon Smart Beacon Product Market Performance
10.6.4 Onyx Beacon Business Overview
10.6.5 Onyx Beacon Recent Developments
10.7 Leantegra
10.7.1 Leantegra Smart Beacon Basic Information
10.7.2 Leantegra Smart Beacon Product Overview
10.7.3 Leantegra Smart Beacon Product Market Performance
10.7.4 Leantegra Business Overview
10.7.5 Leantegra Recent Developments
10.8 Gimbal
10.8.1 Gimbal Smart Beacon Basic Information
10.8.2 Gimbal Smart Beacon Product Overview
10.8.3 Gimbal Smart Beacon Product Market Performance
10.8.4 Gimbal Business Overview
10.8.5 Gimbal Recent Developments
10.9 Accent Systems
10.9.1 Accent Systems Smart Beacon Basic Information
10.9.2 Accent Systems Smart Beacon Product Overview
10.9.3 Accent Systems Smart Beacon Product Market Performance
10.9.4 Accent Systems Business Overview
10.9.5 Accent Systems Recent Developments
10.10 Swirl Networks
10.10.1 Swirl Networks Smart Beacon Basic Information
10.10.2 Swirl Networks Smart Beacon Product Overview
10.10.3 Swirl Networks Smart Beacon Product Market Performance
10.10.4 Swirl Networks Business Overview
10.10.5 Swirl Networks Recent Developments
10.11 Sensoro
10.11.1 Sensoro Smart Beacon Basic Information
10.11.2 Sensoro Smart Beacon Product Overview
10.11.3 Sensoro Smart Beacon Product Market Performance
10.11.4 Sensoro Business Overview
10.11.5 Sensoro Recent Developments
10.12 Jaalee Technology
10.12.1 Jaalee Technology Smart Beacon Basic Information
10.12.2 Jaalee Technology Smart Beacon Product Overview
10.12.3 Jaalee Technology Smart Beacon Product Market Performance
10.12.4 Jaalee Technology Business Overview
10.12.5 Jaalee Technology Recent Developments
10.13 Beaconinside
10.13.1 Beaconinside Smart Beacon Basic Information
10.13.2 Beaconinside Smart Beacon Product Overview
10.13.3 Beaconinside Smart Beacon Product Market Performance
10.13.4 Beaconinside Business Overview
10.13.5 Beaconinside Recent Developments
10.14 Blesh
10.14.1 Blesh Smart Beacon Basic Information
10.14.2 Blesh Smart Beacon Product Overview
10.14.3 Blesh Smart Beacon Product Market Performance
10.14.4 Blesh Business Overview
10.14.5 Blesh Recent Developments
10.15 Blueup
10.15.1 Blueup Smart Beacon Basic Information
10.15.2 Blueup Smart Beacon Product Overview
10.15.3 Blueup Smart Beacon Product Market Performance
10.15.4 Blueup Business Overview
10.15.5 Blueup Recent Developments
11 Smart Beacon Market Forecast by Region
11.1 Global Smart Beacon Market Size Forecast
11.2 Global Smart Beacon Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Smart Beacon Market Size Forecast by Country
11.2.3 Asia Pacific Smart Beacon Market Size Forecast by Region
11.2.4 South America Smart Beacon Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Smart Beacon by Country
12 Forecast Market by Type and by Application (2025-2032)
12.1 Global Smart Beacon Market Forecast by Type (2025-2032)
12.1.1 Global Forecasted Sales of Smart Beacon by Type (2025-2032)
12.1.2 Global Smart Beacon Market Size Forecast by Type (2025-2032)
12.1.3 Global Forecasted Price of Smart Beacon by Type (2025-2032)
12.2 Global Smart Beacon Market Forecast by Application (2025-2032)
12.2.1 Global Smart Beacon Sales (K Units) Forecast by Application
12.2.2 Global Smart Beacon Market Size (M USD) Forecast by Application (2025-2032)
13 Conclusion and Key Findings
Estimote
Aruba
Kontakt.Io
Cisco
Bluvision
Onyx Beacon
Leantegra
Gimbal
Accent Systems
Swirl Networks
Sensoro
Jaalee Technology
Beaconinside
Blesh
Blueup
