Report Overview
Blind box figures are collectible toys sold in sealed, opaque packaging, where the exact item inside is unknown to the buyer until opened. These figures often belong to themed series, ranging from popular anime and gaming characters to original designs, and are typically made from high-quality vinyl or PVC materials. The appeal lies in the element of surprise, fostering a sense of anticipation and excitement, while also encouraging repeat purchases to complete a set. Blind box figures cater to niche fandoms as well as broader consumer markets, with varying rarity levels—common, rare, and chase (ultra-rare) editions—further driving demand. Their popularity has expanded beyond Asia, where the trend originated, into global markets, supported by the rise of online marketplaces, social media unboxing culture, and collaborations with major entertainment franchises. The market thrives on both casual collectors and dedicated enthusiasts, creating a secondary resale market for sought-after figures. Pricing strategies often leverage psychological triggers, such as scarcity and exclusivity, while manufacturers continuously innovate with limited editions, artist collaborations, and augmented reality integrations to sustain engagement. Despite concerns over overconsumption and environmental impact from packaging waste, the blind box figure industry continues to grow, fueled by its strong emotional and community-driven appeal.
This report offers a comprehensive and in-depth analysis of the global Blind Box Figures market, covering all critical facets from a broad macroeconomic overview to detailed micro-level insights. It examines market size, competitive landscape, emerging development trends, niche segments, key drivers and challenges, as well as conducts SWOT and value chain analyses.
The insights provided enable readers to understand the competitive dynamics within the industry and formulate effective strategies to enhance profitability and market positioning. Additionally, the report presents a clear framework for evaluating the current status and future outlook of business organizations operating in this sector.
A significant focus of this report lies in the competitive landscape of the global Blind Box Figures market. It offers detailed profiles of major players, including their market shares, performance metrics, product portfolios, and operational status. This enables stakeholders to identify leading competitors and gain a nuanced understanding of market rivalry and structure.
In summary, this report serves as an essential resource for industry participants, investors, researchers, consultants, and business strategists, as well as anyone planning to enter or expand their presence in the Blind Box Figures market.
Global Blind Box Figures Market: Market Segmentation Analysis
This research report provides a detailed segmentation of the market by region (country), key manufacturers, product type, and application. Market segmentation divides the overall market into distinct subsets based on factors such as product categories, end-user industries, geographic locations, and other relevant criteria.
A clear understanding of these market segments enables decision-makers to tailor their product development, sales, and marketing strategies more effectively to meet the unique needs of each segment. Leveraging market segmentation insights can significantly enhance targeted approaches, optimize resource allocation, and accelerate product innovation cycles by aligning offerings with the specific demands of diverse customer groups.
Key Company
Sonny Angel
Popmart
1983
LEGO
Miniso
TOKIDOKI
Kidrobot
DisneyFunko
Shopkins
Dreams inc
52toys
Robotime
Ip Station
EXDL
12dong
China Brands
Alpha Group
Market Segmentation (by Type)
Limited Edition
Hidden Edition
Ordinary Edition
Market Segmentation (by Application)
Supermarkets
Convenience Stores
Online Sales
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Blind Box Figures Market
Overview of the regional outlook of the Blind Box Figures Market:
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Blind Box Figures Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market\'s competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter\'s five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Blind Box Figures, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Blind Box Figures
1.2 Key Market Segments
1.2.1 Blind Box Figures Segment by Type
1.2.2 Blind Box Figures Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Blind Box Figures Market Overview
2.1 Global Market Overview
2.1.1 Global Blind Box Figures Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Blind Box Figures Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Blind Box Figures Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Blind Box Figures Product Life Cycle
3.3 Global Blind Box Figures Sales by Manufacturers (2020-2025)
3.4 Global Blind Box Figures Revenue Market Share by Manufacturers (2020-2025)
3.5 Blind Box Figures Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Blind Box Figures Average Price by Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
3.8 Blind Box Figures Market Competitive Situation and Trends
3.8.1 Blind Box Figures Market Concentration Rate
3.8.2 Global 5 and 10 Largest Blind Box Figures Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Blind Box Figures Industry Chain Analysis
4.1 Blind Box Figures Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Blind Box Figures Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Blind Box Figures Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions and Their Impacts to Blind Box Figures Market
5.7 ESG Ratings of Leading Companies
6 Blind Box Figures Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Blind Box Figures Sales Market Share by Type (2020-2025)
6.3 Global Blind Box Figures Market Size Market Share by Type (2020-2025)
6.4 Global Blind Box Figures Price by Type (2020-2025)
7 Blind Box Figures Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Blind Box Figures Market Sales by Application (2020-2025)
7.3 Global Blind Box Figures Market Size (M USD) by Application (2020-2025)
7.4 Global Blind Box Figures Sales Growth Rate by Application (2020-2025)
8 Blind Box Figures Market Sales by Region
8.1 Global Blind Box Figures Sales by Region
8.1.1 Global Blind Box Figures Sales by Region
8.1.2 Global Blind Box Figures Sales Market Share by Region
8.2 Global Blind Box Figures Market Size by Region
8.2.1 Global Blind Box Figures Market Size by Region
8.2.2 Global Blind Box Figures Market Size Market Share by Region
8.3 North America
8.3.1 North America Blind Box Figures Sales by Country
8.3.2 North America Blind Box Figures Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Blind Box Figures Sales by Country
8.4.2 Europe Blind Box Figures Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Blind Box Figures Sales by Region
8.5.2 Asia Pacific Blind Box Figures Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Blind Box Figures Sales by Country
8.6.2 South America Blind Box Figures Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Blind Box Figures Sales by Region
8.7.2 Middle East and Africa Blind Box Figures Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Blind Box Figures Market Production by Region
9.1 Global Production of Blind Box Figures by Region(2020-2025)
9.2 Global Blind Box Figures Revenue Market Share by Region (2020-2025)
9.3 Global Blind Box Figures Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Blind Box Figures Production
9.4.1 North America Blind Box Figures Production Growth Rate (2020-2025)
9.4.2 North America Blind Box Figures Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Blind Box Figures Production
9.5.1 Europe Blind Box Figures Production Growth Rate (2020-2025)
9.5.2 Europe Blind Box Figures Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Blind Box Figures Production (2020-2025)
9.6.1 Japan Blind Box Figures Production Growth Rate (2020-2025)
9.6.2 Japan Blind Box Figures Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Blind Box Figures Production (2020-2025)
9.7.1 China Blind Box Figures Production Growth Rate (2020-2025)
9.7.2 China Blind Box Figures Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Sonny Angel
10.1.1 Sonny Angel Basic Information
10.1.2 Sonny Angel Blind Box Figures Product Overview
10.1.3 Sonny Angel Blind Box Figures Product Market Performance
10.1.4 Sonny Angel Business Overview
10.1.5 Sonny Angel SWOT Analysis
10.1.6 Sonny Angel Recent Developments
10.2 Popmart
10.2.1 Popmart Basic Information
10.2.2 Popmart Blind Box Figures Product Overview
10.2.3 Popmart Blind Box Figures Product Market Performance
10.2.4 Popmart Business Overview
10.2.5 Popmart SWOT Analysis
10.2.6 Popmart Recent Developments
10.3 1983
10.3.1 1983 Basic Information
10.3.2 1983 Blind Box Figures Product Overview
10.3.3 1983 Blind Box Figures Product Market Performance
10.3.4 1983 Business Overview
10.3.5 1983 SWOT Analysis
10.3.6 1983 Recent Developments
10.4 LEGO
10.4.1 LEGO Basic Information
10.4.2 LEGO Blind Box Figures Product Overview
10.4.3 LEGO Blind Box Figures Product Market Performance
10.4.4 LEGO Business Overview
10.4.5 LEGO Recent Developments
10.5 Miniso
10.5.1 Miniso Basic Information
10.5.2 Miniso Blind Box Figures Product Overview
10.5.3 Miniso Blind Box Figures Product Market Performance
10.5.4 Miniso Business Overview
10.5.5 Miniso Recent Developments
10.6 TOKIDOKI
10.6.1 TOKIDOKI Basic Information
10.6.2 TOKIDOKI Blind Box Figures Product Overview
10.6.3 TOKIDOKI Blind Box Figures Product Market Performance
10.6.4 TOKIDOKI Business Overview
10.6.5 TOKIDOKI Recent Developments
10.7 Kidrobot
10.7.1 Kidrobot Basic Information
10.7.2 Kidrobot Blind Box Figures Product Overview
10.7.3 Kidrobot Blind Box Figures Product Market Performance
10.7.4 Kidrobot Business Overview
10.7.5 Kidrobot Recent Developments
10.8 DisneyFunko
10.8.1 DisneyFunko Basic Information
10.8.2 DisneyFunko Blind Box Figures Product Overview
10.8.3 DisneyFunko Blind Box Figures Product Market Performance
10.8.4 DisneyFunko Business Overview
10.8.5 DisneyFunko Recent Developments
10.9 Shopkins
10.9.1 Shopkins Basic Information
10.9.2 Shopkins Blind Box Figures Product Overview
10.9.3 Shopkins Blind Box Figures Product Market Performance
10.9.4 Shopkins Business Overview
10.9.5 Shopkins Recent Developments
10.10 Dreams inc
10.10.1 Dreams inc Basic Information
10.10.2 Dreams inc Blind Box Figures Product Overview
10.10.3 Dreams inc Blind Box Figures Product Market Performance
10.10.4 Dreams inc Business Overview
10.10.5 Dreams inc Recent Developments
10.11 52toys
10.11.1 52toys Basic Information
10.11.2 52toys Blind Box Figures Product Overview
10.11.3 52toys Blind Box Figures Product Market Performance
10.11.4 52toys Business Overview
10.11.5 52toys Recent Developments
10.12 Robotime
10.12.1 Robotime Basic Information
10.12.2 Robotime Blind Box Figures Product Overview
10.12.3 Robotime Blind Box Figures Product Market Performance
10.12.4 Robotime Business Overview
10.12.5 Robotime Recent Developments
10.13 Ip Station
10.13.1 Ip Station Basic Information
10.13.2 Ip Station Blind Box Figures Product Overview
10.13.3 Ip Station Blind Box Figures Product Market Performance
10.13.4 Ip Station Business Overview
10.13.5 Ip Station Recent Developments
10.14 EXDL
10.14.1 EXDL Basic Information
10.14.2 EXDL Blind Box Figures Product Overview
10.14.3 EXDL Blind Box Figures Product Market Performance
10.14.4 EXDL Business Overview
10.14.5 EXDL Recent Developments
10.15 12dong
10.15.1 12dong Basic Information
10.15.2 12dong Blind Box Figures Product Overview
10.15.3 12dong Blind Box Figures Product Market Performance
10.15.4 12dong Business Overview
10.15.5 12dong Recent Developments
10.16 China Brands
10.16.1 China Brands Basic Information
10.16.2 China Brands Blind Box Figures Product Overview
10.16.3 China Brands Blind Box Figures Product Market Performance
10.16.4 China Brands Business Overview
10.16.5 China Brands Recent Developments
10.17 Alpha Group
10.17.1 Alpha Group Basic Information
10.17.2 Alpha Group Blind Box Figures Product Overview
10.17.3 Alpha Group Blind Box Figures Product Market Performance
10.17.4 Alpha Group Business Overview
10.17.5 Alpha Group Recent Developments
11 Blind Box Figures Market Forecast by Region
11.1 Global Blind Box Figures Market Size Forecast
11.2 Global Blind Box Figures Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Blind Box Figures Market Size Forecast by Country
11.2.3 Asia Pacific Blind Box Figures Market Size Forecast by Region
11.2.4 South America Blind Box Figures Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Blind Box Figures by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Blind Box Figures Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Blind Box Figures by Type (2026-2033)
12.1.2 Global Blind Box Figures Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Blind Box Figures by Type (2026-2033)
12.2 Global Blind Box Figures Market Forecast by Application (2026-2033)
12.2.1 Global Blind Box Figures Sales (K Units) Forecast by Application
12.2.2 Global Blind Box Figures Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings
